
Radio Islam was registered in November 1993 as a section 21 company. It was granted a license in April 1997 and our first signal broadcast was on the 10 April 1997. Since inception, the station has established a captive audience based on its specific religious content. With internal growth, wider expertise and a broader range of content has attracted a wide audience in areas well beyond its licence mandate. We are guided by the Noble Qur'aan and the Sunnah (traditions of the Prophet Muhammad, peace be upon him).
What is done at Radio Islam?
Radio Islam aims to promote the message of Islam. It has
also become synonymous
with Islamic values and a tool to
dispel misconceptions relating to Islam
and Muslims in South
Africa and abroad.
The station has become
a beacon of guidance and an
invitation to the world. Through the broadcast
of high
quality info-edutainment, Radio Islam has become a bridge a
cross
the community divide.
Radio Islam is opposed to discrimination based
on gender,
race, political persuasion, class, religion, belief, language
and disability.
The station has lived up to the adage, "Your
Favourite
Learning Station" and "The World is our Community".
--
..
Objectives
• The promotion of Islam to all via the airwaves.
• The upliftment of humankind.
• Striving to be an authentic Islamic voice.
• Alternative news and current events programmes.
Listenership
According to the RAMS survey Radio Islam currently
has
43 000 listeners. However our own research indicates
that we have a listenership
base in excess of 100 000.
Our target audience includes Muslim males
and females
of all ages. We have captured a niche audience amongst
the
Muslims of South Africa. However we continue to make
inroads into other
communities because of the quality of
our content.
Radio Islam
regularly speaks to opinion leaders locally
and internationally
Broadcasting
languages include:
• English (96%)
• Arabic/Urdu (2%),
• and Afrikaans/ Zulu/Xhosa (2%)

Broadcasting area
AM/MW 1548
(East Rand) Palmridge, Germiston, Alberton
(West Rand) Randfontein, Westonaria, Krugersdorp, Carletonville, Azaadville
(Vaal) Sebokeng, Vereeniging, Evaton, Roshnee, Vanderbijlpark
(Parts of Greater Johannesburg) Lenasia, Eldoradopark, Soweto, Ennerdale, Mayfair,
Newclare, Bosmont, Crosby, Bertrams, Ophirton, Turfontein.
Via
SATELLITE
We broadcast from Cape Town to Uganda +/- POTENTIAL 100,000 LISTENERS via SATELLITE.

.
...
And the rest of the world...
Radio Islam can now be heard throughout the world via our website, www.radioislam.co.za.
The website is updated daily and over
1 765 000 hits has been
recorded from countries as far away as Australia, the USA, Saudi Arabia and
the UK. This is testimony enough to our growing appeal.

Foreign listener comments:
* “Salaams, I had the good opportunity to listen to Radio Islam this evening over the internet. It's wonderful for me to be able to feel as part of the global Ummah.” Yusuf Haffejee - Udhailiyah, Saudi Arabia
* “Respected brothers & sisters in Islam. I reside in the US and I am listening to your website. It is just perfect.” Mohamed Amin – Tucson, USA
* “My name is Hajira
I am origanally from SA (and) moved to Canada a few years ago… Insha Allah
I pray that Radio Islam always broadcast(s) interesting progams so that everyone
throughout that is listening can benefit in someway. Shukran.” Hajira
Nosarka - Canada
Local Listener comments:
* “Radio Islam is very educative, very professional.” Farouk Valiallah – Azaadville, South Africa.
* “I'm glued to Radio Islam. As a lady I have learnt so much about Islam.” Fatima Mangel – Lenasia, South Africa
* “I am an ardent listener of Radio Islam (though I am not a Muslim myself) and was at first surprised by values and morals the Islam(ic) religion…as compared to the reality… people have about Islam.” Kweletsi Maphopha – South Africa.
"Batho Pele" People first
Good service delivery leads to happy customers and employee
satisfaction
for a job well done. As a rule, Radio Islam is dedicated
to this policy
of Batho Pele or People First.
Through consultation we know how to
meet the needs of our
listeners. If we know what is important to our customers
then we
can set service standards that must be realistic depending on
the
resources we have.
Access applies especially to the previously disadvantaged
sectors
of the community and to people with special needs. Our diverse
staff
makeup includes people from these sectors and our
programming services
these communities as well.
Courtesy:
is not only being polite to customers, but also being friendly, helpful and
treating everyone with dignity and respect.
Radio Islam excels in all these
categories.
Information: about our station is readily available. Just tune into MW 1548. Our station is also open and transparent.
Honesty: is a fundamental rule in Islam.
Redress: is making it easy for people to tell us they are unhappy with our service. Our staff is trained to deal with complaints in a friendly, helpful manner. Complaints can help us improve our station. At Radio Islam we always give the best value using all our resources.
Assalamu Alaykum! Peace! Jazakallah! Thank You!
Our Station! Your Station!
Radio Islam now serves as one of the voices of the Muslim community and has
undertaken various community outreach programmes. Examples of these include:
• Operation Brightsight –
collection of spectacles given to TIBA.
• Collection of books and clothes given to deserving school
children.

• The Islamic Helpline
– Radio Islam helped to establish this project.

* RESCUE786 AMBULANCE SERVICES - read
here for more information
• Operation Winter Woollies - collection and distribution of clothing in winter. The station has become a channel for publicising community events, programmes and needs, thereby earning not only the respect but also the assistance of the broader non-Muslim community.
Hourly news bulletins as well as actuality analysis has seen Radio Islam grow phenomenally during these past seven years. Our bulletins include local and regional weather reports and drive time slots include local traffic reports Radio Islam has something for everybody. Our station will keep you up to date on Islamic as well as global issues. This is reflective of the diversity of the programming content. Radio Islam is also a member of the:
• National Association of Broadcasters
(NAB)
• Broadcasting Complaints Commission of South Africa (BCCSA)
• South African Advertising Bureau
• National Community Radio Forum
Advertising and Marketing Departments
The advertising and marketing departments have embarked on a massive campaign
to acquire maximum advertisers and sponsorship for the smooth running of the
radio station. Alhamdulillah many businesses are advertising on a long term
basis and are reaping the benefits of advertising which is very cost effective.
Sponsorship have been acquired for a whole variety of programmes. The Advertising
and marketing departments have become more professional in their approach with
regards to their adverts. Customer care has become a vital part of our business.
This can be clearly seen in the remarks made by our well wisher and customers
in our registers and faxes sent to us.
• Advertising charges forms the bulk of the radio station's revenue. The
business community supports the radio and this is borne out by the fact that
monthly slots are booked out regularly.
• Sponsorships and Debit orders
• donations
• Mechanising of Radio Islam products
• Small enterprises, including housewives are also encouraged to take up advertising slots.
Networking with role players in
the industry
Radio Islam regularly attends meetings of the National Association
of Broadcasters and the Independent forum of Religious Broadcasters of which
we are members. We were also invited to an Open Society Conference hosted by
the National Community Radio Forum. Besides this we are also signatories to
the BCCSA and the Advertisisng Standard Authorities of South Africa.
Audited Financial Statement
Alhamdulillah Radio Islam has an internal auditor, Khalid Munshi & Associates
and an external auditor BK Suliman and Associates. Our finances are audited
annually and available for inspection at any time.
